Well, it’s over. I’ve recorded how our local politicians have used social media, namely Twitter, to sell our wonderful city and fabulous district. I challenged them to retweet, share and crow what’s great. The results have been, well, interesting.
I started off the week by saying was a silly game – which it was – but that it had a more serious message. I’ve written about Bradford Council’s use of social before and, quite quickly, pointed out that it left something to be desired. This week was about local leaders leading in the use of social media, a hugely inexpensive and beneficial way to sell, support and show off our district. I hoped that they would see what BMDC media officers, people and companies were saying about us, and share what was great; in the longer term, I hope that the politicians who have, arguably, change their tweeting habits this week will continue to use twitter to share our positives – as Dave Green said, the proof of the pudding will be if they are still doing it next week.
So, to the round up.
Dave Green, Leader of the Council, was again daily leader – 458 points cemented his place atop the table. If there’s been a success story from this week, Dave Green’s it. He’s always been really approachable on Twitter and long conversations about council business are frequently played out in the Twittersphere, but he’d rarely use it to advertise events, including retweeting Bradford Council tweets. This week, his twitterfeed is now buzzing with what’s great about Bradford – and I truly hope he’ll keep it up. Dave, well done and thank you very much for showing all your followers what’s great about Bradford.
— David Green (@dave4wibsey) November 1, 2012
Mohammad Shabbir in silver position didn’t do what I expected. I thought that in showing politicians how easy and quick it is to retweet other accounts; Cllr Shabbir picked out what’s great about Bradford, particularly in his home ward of Heaton & Frizinghall (which is also my ward). If you’d like an example of how powerful these tweets can be, it was Cllr Shabbir’s reminding me of la Rue in Saltaire which sent us there last night. Thank you for selling Bradford.
@visitbradford 17. La Rue restaurant in Saltaire it’s fantastic the three course meal great value and sticky toffee pudding, yum
— Mohammad Shabbir (@cllrshabbir) October 31, 2012
Susan Hinchcliffe knows the power of social media and always uses it to good effect. Part of her portfolio is culture and, as always, money for media doesn’t flow free so she’s a frequent retweeter of all that’s good. With her, the competition hardly changed her tweeting habits: she’s always that good. This week, she gets bronze – thank you for selling Bradford.
Ralph Berry (4th) and Simon Cooke (5th) make up the rest of City Hall. Ralph Berry, I think, has certainly upped his retweeting this week – I hope it’ll continue. Simon Cooke was never going to be browbeaten into changing and has kept up his steady, unfailing tweeting about Bradford, just as he did before and just as will after. Thank you both for selling Bradford.
— Simon Cooke (@SimonMagus) October 30, 2012
A gap appeared early on in the week. Local councillors were much more likely to be tweeting about Bradford than their Parliamentary colleagues. This is a shame because, broadly speaking, they have more followers and the followers they have are more likely to be outside the district, so tweets from them sell us further and wider.
Top of the MPs was David Ward in 6th place. He was the only MP to breach 100 points (122 on Thursday was good, but it’s only 12 RTs advertising the district) and was great in showing Bradford’s importance nationally as it’s still at the heart of the textiles trade which brought it riches in the last two centuries. Thank you for selling Bradford.
When it comes to George Galloway, 7th, with 90,000 followers from across the globe, endorsements and advertisements from him ring out. If we could only get him to tweet more about Bradford, we’d have a huge, powerful way of communicating what’s great about us. With a truly international following, he can show off our wares which are of truly international standard. Mr Galloway knows the importance of social media and knows how it can sway opinion and gather momentum behind a cause, so it would be wonderful if he was retweeting Bradford’s best bits without having to be asked. However, as second in the MPs list, thank you for selling Bradford.
Gerry Sutcliffe (8) and Philip Davies (9) did tweet about Bradford. In fact, Mr Sutcliffe’s tweet about Bradford’s Curry Capital win was retweeted tens of times, showing how powerful this medium is in sharing and spreading what we’ve got. As a novice tweeter, I hope this will keep him tweeting and get him tweeting more about Bradford. Philip Davies tweets a great deal, mainly about politics (as you’d expect), but as an excellent local MP (in my opinion – he was my MP before recent boundary changes) and someone who knows the power of Twitter, I would have expected to see him tweeting about Bradford a lot more, even if he paid no heed to the competition. However, to both of you, thank you for selling Bradford.
The Final Table
The Scoring System
2 – RT of member of the public enjoying an event / attraction in the district or RTing Braford company or organisation, advertising it.
5 – RT with reply / comment on tweet from member of the public enjoying an event / attraction in the district.
10 – RT of account selling a Bradford & District event & attraction, such as @visitBradford, @MediaMuseum or @hiddenBradford.
15 – Tweet from an event / attraction.
50 – tweet linking to a self-penned blogpost / video about enjoying an event or attraction.